TODAY'S HEAVY DUTY SHOP
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Palate and People Pleasers

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Make a lasting impression on your customers with doughnut, breakfast burrito, pizza and candy treats.

Good food equals good mood.  So, in keeping with the spirit of National Doughnut Day, we’re biting into the sweet and savory ways industry leaders connect with their guests.

Owner of Ultimate Truck Service Judy Lindenmuth

Photo courtesy The Truck Shoppe

Judy Lindenmuth, co-owner of The Truck Shoppe in Sacramento, California.

Why not invite regulars and fleet managers to your shop for a complimentary meal? Judy Lindenmuth offers lunches and breakfasts in a comfortable setting to put everyone at ease. “There’s no pressure,” says the co-owner of The Truck Shoppe in Sacramento, California. “We don’t want to come off as a salesperson.”

On slow business days, Lindenmuth dispatches an employee to deliver breakfast burritos or pizzas to buyers. “We‘ll take [food] to them and socialize and strengthen our relationship,” she says.

Lynnetta Rogers brings pizzas to patrons with special thank you notes attached. In addition, the co-owner of 2nd-to-None Fleet Service in Moriarty and Albuquerque, New Mexico, sends large cheesecakes and dozens of doughnuts on a weekly or monthly basis. “My customers usually respond with ‘Oh, yummy!’ or ‘Thank goodness I don’t have to pick up or order food today,’” she says.

Baked goods from MBC Collision Center

Photo courtesy MBC Collision Center

MBC Collision Center’s goody deliveries build relationships and brand awareness.

Sweet treats bring a smile to everyone’s face, so Mick Goleash drops off cookies once or twice each month to people who purchase his services. The owner of MBC Collision Center in Springfield, Illinois, places his logo on top of the containers and includes personalized messages or promotional items, such as pens, sticky notes or can coolers.

Debbie Jennerjohn uses the same strategy.
She enjoys watching her customers’ excitement as they scoop up a bag of colorful candies or assorted nuts. The co-owner of Ultimate Truck Service in Ridgefield, Washington, attaches her location’s cards to clear pouches filled with chocolates or cashews, peanuts and almonds.

My customers usually respond with ‘Oh, yummy!’ or ‘Thank goodness I don’t have to pick up or order food today.’

“They don’t eat it all at once,” Jennerjohn says. This ensures recipients frequently return to the package where they can see her brand or read her shop details over and over again.

Jennerjohn also works with an outside salesperson to distribute specialty cookies with her company design stamped in the center.

To cut costs, Lindenmuth suggests purchasing chocolates and sweet goodies in bulk or from a wholesale supplier. Then, divide the gifts into separate containers, which can be customized to include your facility’s name and information.

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