TODAY'S HEAVY DUTY SHOP
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Roundtable Discussion: What’s Been Your Most Effective Business Strategy?

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The experts weigh in on their highest-performing tactics.

There’s no single trick that’s going to turn your shop into a lean, mean, truck-fixing machine. But you can put your business on the path to success by adopting the tried-and-true strategies of today’s industry leaders.

Fortunately, you don’t need to visit their locations for answers. We’ve saved you the hassle and asked these insiders to share the key ingredients that have turned their heavy duty repair operations into profitable pursuits.

“Once you get a new client, it’s important to keep them satisfied and to do follow-up phone calls.” Dan Prahl, co-owner of Dan’s Diesel in Sunburg, Alexandria and Willmar, Minnesota

“Having good communication with people and making sure my employees understand their responsibilities.” Dave Bloom, co-owner of Pine Aire Truck Service in Bay Shore, New York

“Being kind and fair to employees. Then they’re willing to help out in a pinch, and they’re good to our customers.” Nicole Ledford, co-owner of Aaron’s Semi Repair in Rock Springs, Wyoming

“Being honest. We tell our customers how it really is and gain their trust this way. We like to take good care of them.” Luke Pinkelman, co-owner of Pinkelman Truck & Trailer in Norfolk, Nebraska

“Taking my growth in [measured] steps and applying what I need to do before I move on to the next [action item]. If you try to fix things overnight, you will meet resistance. If you do it gradually, the changes will become what they’re meant to be.” Eddie Lawrence, co-owner of Mobile Transport Repair in Colorado Springs, Colorado

“We create battle plans each week. That way, we can map out where the shop needs to go. We make sure everyone hits their targets and goals.” Lynnetta Rogers, co-owner of 2nd-to-None Fleet Service in Albuquerque and Moriarty, New Mexico

“Everybody’s toolbox in town looks the same. It’s what we do differently that [matters] to our customers.” Peggy Lawless, co-owner of Professional Fleet Services in Wichita, Kansas

“Not [being active] in the shop anymore and delegating authority. Working on my business rather than in my business.” Todd Scheffer, co-owner of Scheffer Truck Service in Cape Girardeau, Missouri

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