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Sharing the Road


Trucking and auto groups unite to promote highway safety.

More than 40,000 individuals perished on U.S. highways in 2016. And, with additional motorists adopting risky habits, such as unsafe maneuvers, driving under the influence, speeding and texting while driving, that number will likely increase.

That’s why the American Trucking Associations (ATA) is joining forces with the Federal Motor Carrier Safety Administration (FMCSA) and other industry groups to bring that figure down through the Our Roads, Our Safety partnership. The campaign is developing a series of videos, advertisements, infographics and social media content to promote tips and reminders across the United States.

“We are proud to work with the American Bus Association, AAA and FMCSA to spread a common message that whether you are a truck [operator], bus driver or general motorist, we are all responsible for sharing our nation’s highways,” says Elisabeth Barna, ATA executive vice president of industry affairs and COO.

Found on the FMCSA website, the first Our Roads, Our Safety video details the importance of blind spot awareness.

The first installment of the Our Roads, Our Safety videos covers vehicle blind spots, which are designed to bring awareness to a major driving hazard. The production utilizes animations and simple explanations to detail safe and unsafe maneuvers near commercial trucks, noting the secure zones around a semi and the ideal side to pass on.

The ATA has already spent more than three decades educating the public on mobile safety issues through its Share the Road program. This outreach initiative instructs drivers how to coexist with large trucks on the highway.

But the group aims to launch a more comprehensive effort with its new partners. “At the ATA, we feel it is our duty to work alongside allies in the safety sector to ensure that all messages are shaped by the professional drivers dedicated to promoting [welfare] in their daily operations,” Barna says.


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